The majority of dog owners pay more than £1,000 for their pets for the first time, due to a rise in demand for designer animals, the Dogs Trust has revealed.
A Dogs Trust survey of 353,488 dog-owners found that more than half of respondents paid in excess of £1,000 for their dog in 2021 – up from just 15 per cent in 2019.
A decade ago, only two per cent of people paid more than £1,000 for their pet, with around a quarter paying between £251 and £500.
Less than 1 per cent of dogs bought throughout the 2010s cost more than £2,000, but this figure rose to 18 per cent in 2021.
The Dogs Trust compiled a list of the most expensive breeds and found that English and French bulldogs and Chow Chows were Britain’s favoured, and most expensive, dogs.
No longer just a man’s best friend, dogs can now be used as a status symbol for the rich and famous.
Swathes of celebrities, from Orlando Bloom to Kendall Jenner and Reese Witherspoon, frequently show off their pedigree pooches online.
The average price of an English bulldog rocketed from £1,450 to £2,700 between February 2020 and February 2021, with social media adverts rising by 266 per cent from 394 adverts in July 2020 to 1,442 in July 2021.
French bulldogs proved equally popular, setting owners back an average price of £2,350 in 2021.
The cost of a Chow Chow in March 2021 was £2,466, almost double the cost in 2020, with online adverts for the breed spiking by 180 per cent over the same period.
Among people who bought their dog from social media, a fifth paid between £500 and £1,000.