LOS ANGELES — “Days of Our Lives” is moving to Peacock.
The long-running NBC soap opera is officially moving to the NBCUniversal-owned streaming platform starting Sept. 12. It has aired on NBC since it first launched in 1965.
Currently, the show airs daily on NBC while past episodes are available to stream on Peacock. Peacock previously aired the spinoff “Days of Our Lives: Beyond Salem” in September, with a second installment of that series having aired on Peacock in July. The spinoff film “ Days of Our Lives: A Very Salem Christmas” aired in December.
Also beginning Sept. 12, in the timeslots previously occupied by “Days of Our Lives,” “NBC News Daily” will debut across NBC stations. The hourlong program is anchored by NBC News’ team including Kate Snow, Aaron Gilchrist, Vicky Nguyen and Morgan Radford. It will also be streamed simultaneously on NBC News NOW and Peacock.
“This programming shift benefits both Peacock and NBC and is reflective of our broader strategy to utilize our portfolio to maximize reach and strengthen engagement with viewers,” said Mark Lazarus, chairman of NBCUniversal Television and Streaming. “With a large percentage of the ‘Days of Our Lives’ audience already watching digitally, this move enables us to build the show’s loyal fanbase on streaming while simultaneously bolstering the network daytime offering with an urgent, live programming opportunity for partners and consumers.”
“Days of Our Lives” was renewed for Seasons 57 and 58 at NBC in 2021. The series celebrated its 55th anniversary in 2020. It aired its 14,000th episode in December 2020 and remains NBC’s longest-running series. Set in the fictitious Midwestern town of Salem, the core families are the Bradys, Hortons, Carvers, DiMeras and Kiriakises.
This marks the latest movement of a legacy broadcast show to a streaming platform in recent times. Previously, ABC announced that “Dancing with the Stars” would leave the broadcast network in favor of Disney+. Season 31 of the show will now debut on that streaming service in September. CBS also shifted its shows “SEAL Team” and “Evil” to the streaming platform Paramount+ ahead of their new seasons.
Vulture first reported the Peacock move.
Source: CNBC News
